This one is pure genius. Hats off to the AIB team for pulling this off and to the Truly Madly team for commissioning this. Really brings to light the Other Inbox issue. The production is humorous, creative and high quality.
I have watched it myself several times and have also referred or played the video to several people also. I even used this video as material in my entrepreneurship course. Played the video for the whole batch in class. As an artefact of excellent piece of marketing and how marketing is changing in the digital age. The subtle benefits of driving awareness and conversation about the issue being also an objective of mine.