Important things are seldom urgent and urgent things are seldom important. Important deserves our attention. Urgent steals our attention.
In Eisenhower matrix, Q2 (quadrant 2) represents the Important and the Not Urgent. Planning, capability building, relationship building, values clarification, refining worldview, true recreation all are Q2.
The more you invest in Q2, lower the occurrence of urgent, lesser the external demands on attention by urgent, more the time freed up to reinvest in Q2.
Urgent derails. Q2 compounds. Invest in Q2.