The first time I come across TTT was during a CET event.
I was there as a speaker and one the fellow speakers was the TTT founder.
Loved the evolution of a writer’s point of view to converging on the concept of TTT, and later the business. All while honouring his underlying guiding principles.
I looked it up later. Went through several of their stories. Was a thoroughly enjoyable experience. One on Rahul Dravid remains a top favourite.
Side note: That’s also where I ran into Sumukhi for the first time. She was also performing at the event.