The first time I come across TTT was during a CET event.

I was there as a speaker and one the fellow speakers was the TTT founder.

Loved the evolution of a writer’s point of view to converging on the concept of TTT, and later the business. All while honouring his underlying guiding principles.

I looked it up later. Went through several of their stories. Was a thoroughly enjoyable experience. One on Rahul Dravid remains a top favourite.

Side note: That’s also where I ran into Sumukhi for the first time. She was also performing at the event.